Tag: marketing

The Trouble with Klout

Those who read my blog know that I have been writing about Klout a few times before (Do you have Klout? & Klout revisited)  to understand how online influence can be determined. This week I am adding to that because I went away for a few days and was unable to tweet. Look at what happened to my Klout score: As soon…

Do you have ‘Klout’?

Reputation is important. Especially if you work in professional services, reputation is the difference between a steady stream of contracts and none at all. There are many tools on the web that claim to measure reputation and influence. Unfortunately, most of them do not disclose how they calculate your final score: they will mention sophisticated algorithms, making it sound very…

2008 Trend 2: Brand Awareness

Talent is not only present within the organization, but also outside it. It is HR’s role to identify talent, to develop it, and to incorporate it into the organization. To continue to provide services and to be innovative as a company with a small labor market containing a limited amount of talent, being able to spot talent is crucial. Principles…